GRD 3200
Intermediate Graphic Design

Objective
Rebrand a local business

Process
→ Chose my father’s business, Hot Shotz Tennis Academy in Acworth, Georgia
→ Goal was to create a more kid-friendly branding as the tennis academy was geared towards juniors (mostly 8-18 years old)
→ Made the logo all lowercase and incorporated illustrative elements (with the tennis court lines and tennis balls) to make it feel more approachable and friendly
→ The color palette was inspired by the tennis courts I grew up on and the tennis balls I played with (yes, orange balls are a real thing)
→ Created the wireframes and consequent website design to be accessible and direct, so consumers can utilize it to get information on everything from rainouts to class fees

Programs
Illustrator
Photoshop

Professor
Jason Snape